Levi s answer was to create two fashion lines jeans and trucker jackets that incorporate at least 20 post consumer plastic recycled content.
Levis recycled plastic jeans.
With more worn levi s 501 jeans from the 50s to the 90s discarded every year there s an almost inexhaustible supply of not so raw material for l a based women s brand re dun.
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Simply box up your old denim make certain it s 90 cotton or greater and doesn t have any hangers tags stickers or plastic attached create or log in to your zappos or amazon account print a shipping label and send it our way by dropping it at a local ups store continental u s.
When using this material in the jeans levi s has guaranteed that all parts of the jeans including trims and threads meet the brand s recycling specifications meaning that the sustainable.
Head to your local levi s store or outlet to save 20 off a single item when you bring denim in for recycling.
That means about eight 12 to 20 ounce bottles are reborn.
The best jeans for the planet are the ones you don t have to make.
The company says at least 20 percent of the material that goes into making this denim comes from recycled plastic bottles and food trays.
Your new levi s will now be part old recycled levi s the products use a new material called circulose that s made from reconstituted cotton from old jeans combined with wood pulp.
That equates to about eight 12 20oz bottles per.
Recycled jeans can take on many new functions but your denim will be used specifically as materials for building insulation a portion of which will go towards community oriented projects such as libraries hospitals and schools.